Clarice is a seasoned marketing communications/PR professional and business consultant with special expertise in Latin American, U.S. Hispanic and multicultural markets. Her background and experience span a broad spectrum of industry segments and includes work for national and international corporations and not-for-profit organizations. A strategic thinker and creative problem solver, her skill sets include conceptual planning, project management, media relations, public affairs, brand development, crisis management, product launch and grass roots/cause related marketing.
Clarice has a breadth of expertise as a strategic planner and content writer, developing programs and communications materials for global category leaders. Brand experience includes: Kraft Latin America; Oracle Latin America; Cisco Latin America (corporate videos); Clorox Latin America (new product launch/brand identity);Citi Latin America; Latin American Bankers Association; Bacardi/Dewar’s (new product launch); Delicias Latinas (new brand launch); Entenmann’s (CSR program development); Great Florida Bank (annual reports); Mexico Tourism (newsletters/crisis management); Aeromexico; Johnson & Johnson Latin America (international sales meetings multimedia) to name a few. She also assisted in developing communication materials and internal public relations strategy/materials for the world’s largest McDonald’s franchise.
Her expertise includes crafting opinion pieces and by-lined articles for business and government leaders. Now adding “new media” capabilities to her toolbox, she develops and administers social media campaigns for clients. Successfully leveraging social media, she helped sway public opinion and lawmakers in Florida regarding impending legislation, and also generated fun and good times for a Caribbean beer brand.
As a campaign director, she directed the successful launch of Nueva Cocina Foods, the first healthful, gourmet Latin food brand in the U.S., as well as the launch of Truecount RFID and other start-ups. She also directed five successful campaigns for The Americas Food & Beverage Show, the largest Latin-focused F&B event in the hemisphere– -doubling and then tripling international attendance and revenues.
Prior to becoming an independent consultant, Clarice was Director of Public Relations for an interactive ad agency during the dot-com boom, executing campaigns for agency clients including America Rents and AmericaEconomia. She also designed and created a signature electronic event to showcase Latin American artists, Arte of the Americas.
Before entering marketing communications/PR, Clarice worked in video production and as a journalist. She majored in English Literature with master-level film studies and writing courses at Fairfield University and the University of Miami.