Catalina Saldarriaga is a brand and marketing executive with extensive involvement in digital marketing and influencer relations. Catalina is experienced in integrated, multicultural communications with a concentration in design and aesthetics.
Catalina is highly detailed, strategic, and driven and fluent in Spanish and English. At DMH, Catalina oversees Public Relations and Marketing campaigns, social media and digital marketing strategies, and executes 360 communications strategies for corporations and individuals aligned with their established business goals. Having worked for some Hispanic influencers, Catalina is in charge of leading influencer marketing practices within the company.
Formerly, Catalina was in charge of the top model Jenny Lopez brand including contract negotiation, coordination and the growth and exposure of her as a brand internationally. She began her career working for the oil industry through Trayectoria Oil & Gas and later transitioned to the marketing division.
Her professional experience includes working with brands like Sweet Pea, Onda de Mar and Jenny Lopez and collaborating with the personal branding of celebrity influencers such as Johana Clavel, Isabel Molero, Karen Martinez and Lorena Faridas.