Graduated from the Caracas Institute of Design in 2000, Leonardo began his career as an industrial designer in the PGP Advertising Agency. Leo has participated in the makeover for prestigious institutions such as Banco de Venezuela Grupo Santander, B.O.D., Movistar, and Bancaribe.
In 2003, motivated by his passion for the marketing field, he received a degree in advertising. In the same year he decided to travel to London, England, where he explored the field of Graphic Design, and Freelance work. His work, studies, and experience was good enough to make him a prominent member of the group in charge of making over the global image of the English real estate company, Colin Bibra.
Back in his hometown, Caracas, he obtained the position of Creative Manager in a merchandising agency named Creative Platform. His work included developing new products and brands for companies like Wolkswagen, BMW, Bancrecer, Excelsior Gamma and Puma.
In 2004, he decided to create “La Metra Comunicaciones” a creative boutique specializing in Graphic, Industrial & Web Design. Famous brands and companies like INELECTRA, Coca-Cola, Banco Canarias, Cargill, Plum Rose and Labs Vargas, and others were part of this initiative and became clients of “La Metra Comunicaciones”.
In 2009, Leo simultaneously obtained a Bachelor of Science in Management from Preston University and a degree in Corporate Strategic Communications at the Universidad Católica Andrés Bello.
Later that year, moved by the passion to restore the democratic system in Venezuela, he decided to get involved in the political communications field, and became a part of the founding members of the Venezuelan political party, Voluntad Popular, where he held the position of National Coordinator of Internal Communications, and years later a National Director of Creative Communications. His most recent work as a member of the party was the coordination of the team in charge of developing the national campaign for 33 candidates in different municipalities of Venezuela during the election that year. His campaigns helped the opposition to obtain victory in 18 cities.
In 2012, Leonardo Trechi was recognized for the Iberoamerican Contest: Electoral Campaign (Promesas Electorales) obtaining the first place in the category of designing a Grassroots Strategy in Barcelona, Spain.
In 2014, thanks to the creation and development of a Social Media strategy to support the opposition unit candidates in Venezuelan municipal elections of 2013, he was award winner of the International recognition “Victory Awards” by Social Media Policy Strategy of the Year in Washington, DC. USA.